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ClickTracks 6.5

Dissect Data, Understand KPI's, Export Data Cleanly with SOAP, and Process Data 100x Faster!
ClickTracks' latest version now lets you understand how certain data points influence and interact with each other with the addition of our Data Dissection report. We'll show you which Key Performance Indicators are having the most impact on your site, so you can see what's working and what isn't. Version 6.5 also features a new SOAP interface that offers a clean and easy way to share ClickTracks' data with your other software applications. And, we've increased the overnight pre-processing speed. That means that it only takes a few minutes to process data for complex sites.

Key Performance Indicators in a Timeline

Did that tweak to your landing page really make a difference in revenue? How did the last change you made to your site affect conversion rates and the average cost per lead? ClickTracks measures key performance indicators, or KPIs, by displaying each performance indicator in a timeline for over a dozen metrics combined with your custom label or group segment (examples on the right). KPI creation is instant (requires no programming) and the KPI view is as dynamic as the type of visitor behavior you need to measure.

Data Dissection Report

When you need to know the relationship of one statistic to another, ask the Data Dissection report. The Data Dissection report lays out cross-tab performance statistics for a variety of visitor types and behaviors and website variables. Create your own custom combinations, sort, compare, and export as you see fit.

Web Analytics Data Where You Need It

Need to pull your web analytics data into another program? ClickTracks Pro, Agency and JDC editions provide a SOAP interface where aggregate ClickTracks data is made available for export to the application of your choice.

Time Splits

Use ClickTracks' browser overlay technology to see visitor behavior on two different versions of your web site-on one screen. ClickTracks can archive your site and then bring it back for future analysis. It's perfect for determining the result of site changes/upgrades, or proving to clients and managers that a suggested change has had the desired outcome.

Site Archiver

Capture your web site as it exists at a given point in time, and store it for future analysis. The site archiver can be manually launched or scheduled, and ClickTracks' compression technology reduces archived files down to 1/10 of the size of the original site. The Site Archiver and Time Splits features are available in ClickTracks Pro.

A/B Splits

Much like Time Splits, ClickTracks' A/B split functionality lets you visually compare different versions of your web site, simultaneously. The wizard interface makes it easy to set up and monitor which page or page element has the desired effect on your site visitors. A/B Splits functionality is available in ClickTracks Pro.

Funnel Report

Ready for this? Other analytics vendors have been doing it wrong since the beginning. There isn't a rigid path from campaign to goal! ClickTracks shows you how groups of visitors behave in your conversion funnel, so you can see which pages are most effective at turning browsers into buyers. See funnel stages, exit and abandonment areas and additionally, which pages and sections are most influential to conversion. The Funnel Report is available in ClickTracks Pro.

Browser-based Reporting

Now ClickTracks offers pre-analyzed data in an instant report that can be accessed from anywhere. Your entire team (or your clients) can access ClickTracks reports without using a client viewer. Change the date ranges and see instant results. And our smart permission controls allow users access to only the reports you want them to have. Browser-based reporting is available in ClickTracks Pro.

Instant Reports, Custom Analysis

Already famous for desktop data mining, ClickTracks now offers the speed of pre-configured reports to compliment its ad-hoc analysis. You can use ClickTracks to quickly view pre-analyzed "Instant Reports", or shift into "Custom Analysis" at the click of a button, to begin your own local, in-depth exploration. Instant Reports are available only with ClickTracks Pro.

Page-level Keywords

If you are a serious search engine optimizer, you want to know which keywords lead to your site. But ClickTracks 6.5 takes it a step further by actually showing you which keywords lead to each page of your site. Use ClickTracks' Navigation Report to browse from page to page and ClickTracks will report all the keywords that lead to each page as well as the visitor count by segment. With just one click you'll know whether your optimization efforts had the desired effect. Available in ClickTracks Pro and in ClickTracks Optimizer.

Thumbnails and Page Titles

Mouse over the URL (or page title, if you prefer) to see a pint-sized version of the page before your eyes-without having to leave your report. No more deciphering of URLs and parameters. Available in all editions of ClickTracks 6.

Improvements to Labeling System

ClickTracks' labeling system already provides the best visitor segmentation in the market. And now it's even better. With more flexible Boolean logic and the ability to make multiple selections in a single label, we've increased the power of this already powerful tool by an order of magnitude. Yet at the same time we've actually made the user interface more simple and intuitive than before-no small feat. Available in ClickTracks Pro and ClickTracks Optmizer.

Scheduled Emailing of Reports

Need to send weekly reports to the boss? Want ClickTracks to send them for you? Set up which reports you want mailed, how often, to whom and when, and ClickTracks makes it happen. This feature is available in ClickTracks Pro.

Internal Search Analysis

ClickTracks' ability to count cookie and parameter values makes it great for seeing what people are searching for when using your site's own internal search mechanism. It's also great for determining which product is most popular or which affiliate is truly performing-- all by accessing information you're already collecting. Internal search analysis is now available in ClickTracks Pro, ClickTracks Optimizer and ClickTracks Analyzer.

And much more

In addition to these standout new features, you'll find improvements to all of our reports, large and small. And wrapped around all this power is a beautified interface that reinforces the fact that doing web analytics need not be done in a sterile, boring environment. This is visual reporting in every respect.