Advanced Labeling

The power of ClickTracks lies in its visitor labeling functionality. By labeling groups of visitors who share a common criteria, the software is able to show you the behaviors of one group of visitors compared to the behavior of another group of visitors, and compared to the behavior of visitors as a whole.

In addition to all the automated labels in the task wizard, ClickTracks also offers 'advanced labeling' which walks you through setting up custom labels. Custom labels can help you pinpoint the exact information you're looking for.

ClickTracks' advanced labeling capabilities are limited only by one's imagination. By simply selecting and combining the appropriate parameters within the program's user friendly interface, marketers can achieve desktop data mining, with true drill-down reporting and ad-hoc analysis.