Home  Articles  Videos  Classes  Support 

Episode 1: Why Analyze?
John Marshall   2 minutes, 37 seconds           Requires the Flash plug-in

You can also watch "Episode 1: Why Analyze?" on your video-capable iPod: download and unzip this file (8.5 MB), and copy it to your iPod via iTunes.
Episode Guide:

1. Why Analyze?
2: Intro to Web Analytics
3: Data Collection
4: Data Accuracy
5: Affecting Change with Analytics
6: Segmentation
7: Cookies
8: Search Engine Optimization
9: Are Your Campaigns Effective?
10: A/B Splits
11: ROI Mechanics
12: ROI and Campaigns
13: Funnel Analysis