WHAT'S CHANGED, WHAT COUNTRY AND 'WHAT AN INTUITIVE HELP MECHANISM'

ClickTracks Adds Additional Marketing-Friendly Functionality in Version 5.0 Release

March 31, 2004--Santa Cruz, California—Earlier today, ClickTracks Analytics, Inc. (www.clicktracks.com) announced the availability of version 5.0 of their award-winning web metrics software. ClickTracks Analyzer 5.0 ($495) and ClickTracks Professional 5.0 (pricing starts at $2995) are the latest additions to the marketer-friendly line of software. Version 5.0 keeps the same intuitive, highly visual user interface of previous versions while adding even more features to the program.

Additions to ClickTracks Professional 5.0 include:

The What's Changed Report: Each time you open ClickTracks, the What's Changed report alerts you to unusual activity since your last session. Whether it's been 5 days or 5 months, ClickTracks will automatically calculate significant changes taking place, and will filter out those that are not significant. Additionally, you can manipulate the date range of the report, or see the report segregated by visitor labels. The What's Changed report shows you:

• Numbers of visitors
• Rising and falling search queries
• Rising and falling referrers
• Rising and falling campaigns
• Rising and falling entry pages
• Rising and falling visited pages
• Rising and falling countries
  

The Before and After Visitor Label: Want to compare visitor behavior before a campaign vs. after a campaign? How about evaluating the effect of a web site update or changes to search engine crawler algorithms? Now you can. ClickTracks' new Before and After label, available from the task wizard, lets users select an event or date, then generates a report that compares activity before the event with activity after the event.

Geo-IP: Determine a visitor's country of origin by using the new GeoIP functionality. See immediately the countries where your visitors reside. You can integrate the GeoIP with other labels to discover visitor trends from a specific location.

Easier Server Configuration: The new user interface makes it easier for you to implement and customize settings.

Additions to both ClickTracks Analyzer 5.0 and ClickTracks Professional 5.0 include:

The ClickTracks Way: The ClickTracks Way is a context-sensitive, in-program mechanism that suggests tips, articles, movies and other appropriate content. Functioning under the premise that 'you don't know what you don't know,' The Way brings to the marketers' attention ways of looking at or interpreting the data that they might not have thought of before.

Page Views Per Visitor: Shows the average number of pages a visitor sees.

Six-month tab: Shows data trends and info over six months.

ClickTracks Analyzer 5.0 and Professional 5.0 are available as a free upgrade to users with a current support contract. Prospective buyers can determine which version best suits their needs and try a demo of the products by visiting www.clicktracks.com and selecting 'products.' Buyers can also purchase a fully licensed version of ClickTracks Analyzer for $495; an Analyzer 3-pack for $995; or ClickTracks Professional starting at $2995.

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to .

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