BidHero: Bid Management based on Advanced Web Analytics

BidHero is a bid management solution that integrates with ClickTracks Pro to optimize PPC campaigns based on visitor conversion, advertising ROI and other advanced web analytics.

MULTIPLE CAMPAIGNS IN A SINGLE INTERFACE:
Manage 10 or 10,000 PPC campaigns across multiple engines through one simple interface. BidHero automatically imports all existing Google & Yahoo campaigns so you can manage your campaigns, creatives and keywords all in one place.

Because the data is color coded, BidHero helps you get a better understanding of where you're allocating spending, as well as pinpointing problem campaigns and keywords. Easily discover where a low CTR or Quality Score may be having an impact on your cost per click for a keyword or creative. This means you'll be able to take immediate action either by editing the creative, modifying the CPC or position or disabling the campaign or keyword.

CONTROL RUNAWAY BIDS & APPLY RULES TO BIDDING:
Set realistic daily caps and rate limits to prevent runaway bid acceleration. Schedule campaigns to run on only certain days of the week and times of day.

CREATE MORE EFFECTIVE ADS:
Anyone can set up a PPC campaign--but creating a highly effective campaign is a difficult task. BidHero's in-context help tells you not only how to use the product, but also provides benchmark information, tips and techniques on improving your campaigns.

AUTOMATIC PARAMETER GENERATION:
BidHero automatically generates and manages tracking parameters, ensuring you get the data you need for meaningful analysis. BidHero will also append all destination URLs with tracking parameters to ensure that each campaign, regardless of the way that it was configured, is trackable.

MAKE INFORMED DECISIONS:
Combined bid management and web analytics means that you make campaign decisions based on real marketing metrics like average revenue per visitor, ROI, average time on site, page views by visitor, and more.

BidHero Includes Trellian’s KeywordDiscovery and Competitive Intelligence Tools

KeywordDiscovery
If you want to increase your ROI, you need to identify the best keywords for your Google Adwords and Yahoo! Search Marketing PPC campaigns. KeywordDiscover can help. KeywordDiscovery lets you individually target keywords by setting CPC rates for each term. With an ever-growing database containing 32 billion searches tracked over 12 months, KeywordDiscovery compiles keyword search statistics from more than 180 search engines worldwide, creating the most powerful keyword research tool available.

Competitive Intelligence
Analyzing Internet usage statistics from a variety of sources–like ISP log files and user panels--Competitive Intelligence helps marketers make better SEO and PPC decisions based on powerful business intelligence. Find out which sites send the most traffic to your competitors, which keywords drive the most traffic to competing sites, and which search terms your competitors are interested in. Competitive Intelligence lets you monitor your competition and see how your marketing efforts are having an impact on your competitor’s search rankings.