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ClickTracks Analytics Professional Certification


Want to become a ClickTracks Analytics Certified Professional? After completing the 8-module curriculum and the certification prep course you can become qualified. Once you pass the certification exam, you'll be an official ClickTracks Analytics Certified Professional.

TRAINING MODULES:

Each training module takes about an hour to complete. They're delivered by a live ClickTracks staffer via a web interface using the GotoAssist web conferencing system. These modules aren't boring, one-sided classes! We actively encourage questions, comments, and suggestions during these trainings—and we've built that interactive time into the course plan.

The ClickTracks Way The best way to kick-start your web analytics endeavors is by discovering the metrics that that are most valuable to your business. In this 'jump start' session, we’ll discuss your goals, help you define key performance indicators (KPIs) and teach you the power of visitor segmentation. These key concepts will be explored in depth in our more advanced sessions.
Navigation & Usability In this session, we'll focus on user experience and navigation by talking about data controls, data interpretation and segmentation techniques. Much of our time will be spent configuring a basic Funnel Report—a report that will help identify issues in your web site's sales process.
Campaigns & Search Here, you'll be able to find out the campaigns, keywords, and referrers that are having an impact on your bottom line. We’ll help you unleash the power of the Campaign Report and show you how to drill down into specific keywords using the Search Report. You’ll also learn how to tell the difference between click fraud or a poorly-performing ad using click fraud forensics.
Bringing it Together In this session, we'll review your key metrics and explore the advanced techniques you need to master in order to take action. We'll cover topics like analyzing custom data, performing an A/B split test, and best user management techniques.

Get Certified:

Let us know you're interested—we'll typically follow up within two business days to let you know how to proceed towards becoming a ClickTrack Analytics Certified Professional.

Questions/Comments:
Already taken the eight-module training course?
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